Halo 3

I can't say that I vibe gaming. I don't know what it is, but I'm just not that into it. Sure, sure, I've hit up my little cousins Wii, and who hasn't played even one of the Tony Hawk games, but this new ad campaign for Halo 3 is getting me incredibly motivated to invest!

If you've been living under a rock, or you don't own a computer, then here's the lowdown for you.

Last December, during NFL Monday Night Football, they hit us with this. It reached 7.9 million households and 1.8 million of its target 18-34 audience.

In May, fans could enter to win a chance to try a multiplayer beta version at Halo3.com. A third of a million people entered. Additionally, anyone who purchased the title Crackdown could play the beta. Before the beta expired on June 10, 820,000 participants spent more than 12 million hours of playing online. Using its saved films feature, where you can capture snippets of gameplay and download it, more than 350 terabytes of Halo 3 data was downloaded from Xbox Live (which is the equivalent of 82 million music downloads). {via Brand Week)

Then, marketers planted a fake ad in BestBuy flyers, and created an online, and offline scavenger hunt to unlock new info about the game, and it's back-story.

Halo 3 teamed up with Mountain Dew, Burger King, Game Stop, 7-Eleven, Samsung and Comcast. It is even sponsoring Linkin Park's current tour, and also managed to get Pontiac on board.

And of course, it's on the web, and TV, which means it's pretty much everywhere, and it's so damn good! The TV spots alone are estimated at $10 million, and before it hit stores yesterday, it was said that there had been over 1 million pre-orders for the game.

Get your hands on a copy if you can, and "Believe"!